the first private brewery – the first or secondary?
“Tickling it was private броварня” and is really first private brewery which has dared to compete in the market of Ukraine to the transnational corporations which were buying up all breweries of Ukraine and with at settled national giants. It does it a little корявенько therefore and slowly, but nevertheless with worthy persistence wins a span behind a span of territory of the beer market of Ukraine whereas осталььные private breweries are content with the regional markets and modest shares on them and this with the fact that “Tickling was not private броварня” the first Ukraine among private breweries, but is unequivocal the first on ambition and with well built up brand which already is a lot of years ago has been made for them by Valentine Pertsii's agency BrandAid.
Its authenticity, special grades of beer, original appearance of labels was a brewery highlight always, but any more in once I has started to notice that the First private loses the authenticity trying to copy appearance and assortment of leaders of the beer market of Ukraine, probably without reflecting at all that a priori проигрышен – the company will unequivocally lose this way to market mastodons on their field, possibility grow and increase the share in the market they can only constantly opposing itself to monotony of the beer market of Ukraine that initially and became their way to success, but probably the success has deprived company management of mind and if they do not change the policy of marketing we in a year-two will simply forget about that. That such company existed.
Occasion to this post was the bottle of beer seen by me Pershoj private броварни – lager which not only stupidly copies beer registration “Lvov 1715 ″ from BBHю Moreover, the Lvov brewery which is letting out“ 1715 ″ not only competitor Pershoj private in the national market is the most direct competitor and in the regional market – in Lvov that aggravates fatal effect such вторичностии even more. Here look at it -
But if it was for the first time! Actually it was simple last drop – if in this case Tickling is private has copied one of title Ukrainian brands from BBH раньнее the company has copied or it is possible even to tell спародировала a brand from Oboloni, namely BeerMix, moreover, in the latter case скопированно to within a sign there was even a product name (a low alcohol cocktail on the basis of beer). Well though in the latter case registration of drinks not so identically though a basis from bright "fruktovo-acid" colours because of almost full identity of assortment as are identical, therefore relative различность logos, whether fonts and similar эллементов do not do their strongly excellent especially important it at an identical brand? Хорошо хоть в последнем случае оформление напитков не настолько идентично, хотя основа из ярких “фруктово-кислотных” цветов из-за практически полной идентичности ассортимента так же идентичны, поэтому относительная различность логотипов, шрифтов и подобных эллементов не делают их сильно отличными тем более важно ли это при одинаковом бренде?
Whether is interesting understands Tickling it is private броварня, what can occur if it goes a similar course and further? I think is not present, differently it would not do it as estimate efficiency of these actions they could easily – secondary positions in assortment Pershoj private stable outsiders, and authentic positions are in the lead. But on the other hand secondary positions not how many "spoil" to themselves how many to all brand, gradually washing away identity of a brand, doing it in perception of the consumer by a brand-clone, a brand the outsider, a brand-substitute that will not be obvious споссобствовать to brand development. Но с другой стороны вторичные позиции не сколько “гадят” себе сколько всему бренду, постепенно размывая идентичность бренда, делая его в восприятии потребителя брендом-клоном, брендом аутсайдером, брендом-заменителем, что явно не будет споссобствовать развитию бренда.
